Recently, in the fashion industry, attempts have been made to introduce models on the high catwalk and promote brands that no longer follow the unrealistic, unattainable, and sometimes unhealthy beauty standards that have clearly been imposed in this industry for decades. Also, the use of photoshop is no longer as brazen as it was 5 or 10 years ago. However, we are doing something wrong if we consider everything we have between sizes 36 to 50 as fashion for large or special sizes. It is normal to have a size between these numbers. Most of the adult women have a size 42-44 according to data provided by Asecom (the association of clothing and fashion companies in Madrid). A size 34-36 is not a standard for today's women. It is true that many women, due to complexion, genetics, physical activity, eating habits, etc. He's this size, perfectly healthy, and looks great. But also a size 42 or 46 woman looks great and is probably as healthy as a size 36. If a woman looks good, feels comfortable in her own body and is healthy, that is her ideal size, no matter the number. Dragging most women to reach the size 36 goal can psychologically or physically put many women at risk, when there is no need. Also, many people think that a proportionate, curvy woman is really sexy. Many men and women are wary of extreme thinness. However, at Da Ponte we think that the sexiest thing is to feel good. That is why at Da Ponte we want to help all women feel good in their bodies. For this, it is important to know the type of body you have, and to know how to choose the clothes and accessories that can enhance your beauty the most.
On the other hand, it is true that beauty standards change over the years. An example of this is the immeasurable influence of the members of the Kardashian-Jenner family, who, although they have bodies that many point out as artificial and the product of marketing and the hypersexualization of public figures, are clearly opposed to the trend of the years. 90-2000. However, these figures come from American culture and image industry, where the artificial, the volumetric, the cult of the muscular body, etc. It has more relevance than in Europe, which has always tended more towards the natural. In Europe, if we look at the big fashion brands and fashion catwalks like Mercedes-Benz Fashion Week Madrid, the prevailing trend continues to be super tall and super skinny models. The models that the industry calls “curvy” are the exception, and generally do not have a size that exceeds 38-40. This is called complacency, and it can pose the danger of further alienating beauty standards from reality. If we say to the public: "okay, it is true that size 34 may be unrealistic, but hey, we are incorporating a model of size -more realistic-" and this model is a size 38, we are completely distorting the message and it may Let's generate an opposite effect to what we initially intended.
At Da Ponte we believe that curvy is simply normal fashion, that is, a woman with curves, be they many or few. We cannot use curvy as a euphemism for large sizes. Nor can we use special sizes to refer to large sizes, because these women are women just as special as those who use a smaller size. We hope to see, within the next few years, a heterogeneity of the models on the catwalks, both in terms of size, race, and age, among others.